Marketing Operations Manager
DESCRIPTION
JOB OVERVIEW:
eAssist Dental Solutions is seeking a Marketing Operations Manager for a 100% remote position. This role involves developing and executing marketing strategies, leading a marketing team, managing campaigns, collaborating with partners, and attracting talent. The ideal candidate should have leadership experience, be a strategic thinker, and possess strong communication skills. Key responsibilities include strategy development, team leadership, campaign management, partnership collaboration, customer marketing, talent attraction, data analysis, budget management, and cross-company communication. The company offers a fun and dynamic work environment and competitive compensation.
KEY RESPONSIBILITIES:
Ensure that the Marketing Department is delivering on the following:
- Responsible for creating synergy with the sales department. They are our main customers. You will be responsible for KPIs regarding sales success and delivering sales-qualified leads
- Contribute to and manage the annual marketing calendar
- Work as a partner with other departments to provide effective communication collaterals and messaging
- Coordinate the internal communication efforts to keep the internal organization informed
- Design and implement comprehensive marketing strategies to create awareness of the company’s business activities
- Supervise the department team members as well as the work of contractors, and provide leadership, guidance, and feedback to other marketing professionals
- Produce ideas for promotional events or activities and organize them efficiently
- Plan and execute campaigns for corporate promotion, launching of new product lines etc.
- Responsible for producing valuable content for the company’s online presence, editorial design and organizing the company’s publications
- Conduct general market research to keep abreast of trends and competitor’s marketing movements
- Control budgets and allocate resources amongst projects
- Be the organization’s leading agent towards external parties such as media, stakeholders and potential clients as well as build and nurture strategic partnerships
- Ensure that the team is effectively utilizing the tools to nurture leads, as well as promote the company
- Ensure that internal and external content webinars are done as schedule and on brand
- Ensure that podcasts are conducted and posted on their scheduled frequency
REQUIREMENTS & SKILLS:
- Experience as a Marketing Director, Marketing Manager, or Senior Project Manager in an agency or corporate environment
- Excellent leadership, relationship, and organizational skills
- Analytical and creative thinking
- Exquisite communication and interpersonal skills
- Up to speed with current and online marketing techniques and best practices
- Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends etc.) and Google Adwords
- Customer-oriented approach with aptitude, both internal and external customers
- Remote role – must maintain a private, professional work environment, free from distractions
- Must be available to meet via zoom with other department leaders, executive team members, external partners and strategic partners during business hours
- Other duties as assigned
MINIMUM WORK EXPERIENCE:
2 years of management and leadership experience in a corporate marketing or agency role.
PREFERRED EDUCATION:
BSc/BA in business administration, marketing, communications, or a relevant field
GENERAL SKILLS & COMPETENCIES:
- Must be a professional communicator with excellent writing skills
- Effective time and project management skills, thriving in working in a collaborative, dynamic, fast-paced work environment
- Strong critical thinking skills
- Ability to analyze data and extract relevant and actionable insights
SPECIFIC KNOWLEDGE & SKILLS:
- CRM experience preferred (Zoho, Hubspot, Salesforce, etc.)
- Ideal candidate will have demand generation experience
- Canva, photoshop and/or other similar programs
COMPENSATION:
$80-85k DOE + Bonus Potential
TRAVEL / PHYSICAL DEMANDS:
100% Remote
Full-time, salaried role.. Must be available during business hours, Monday through Friday. Many of our assignments may require remote meetings, both with the internal team and with outside partners. These meetings will take place on Zoom and the candidate must be available and able to present themselves in a professional manner and have a professional work environment with limited distractions.